Marketing Surveys vs. Real Research Surveys

We have all seen them: emails and letters telling us that we have been "selected" to fill out a limited participation survey, along with a request for donations. The
surveys present vague statements about various hot button issues and give you four or
five answers ranging from "Not at all concerned" to "Very concerned." The "surveys"
are clearly designed by marketing specialists to impress you with the actions the
organization performs and affirm your feelgood impressions about the organization.
They are NOT serious attempts to gauge your interest or concern, nor are they designed to guide the organization during this critical period of time.